The non-profit blogger community couldn’t stop talking about Seth Godin’s “non” post of a few weeks ago.

Most of the conversation focused on his error calling out nonprofits for not being the most followed on Twitter.

I had to step in.

So I took a step back.

Right or wrong, Seth holds this opinion.  He is an/the expert marketer.  If he holds this view, there are probably others out there who do, too.  We should all talk about it together.

So I asked Seth if he would do an interview with Beth Kanter about Squidoo, his online referral site, and how it can give context to a nonprofit’s digital footprint.  He and Beth were more than willing, and that discussion will take place next month with the good folks at NTEN – Nonprofit Technology Network.

The focus will be on how nonprofits can not become meatball sundaes – Seth’s term and title of one of his books – for organizations that have not changed their structure and mission to be online.

I’m looking forward to the discussion!